Name: The Art of the Opt-In
Uploaded: 2026-04-23T16:30:56.966Z
Duration: 44 min
Description: The Art of the Opt-In

Transcript for "The Art of the Opt-In": I'm the senior manager of content marketing. Oh, live in. There we go. I started too early. I like a little countdown. Welcome everyone, and thanks for joining us today. I'm Jillian Ryan. I'm the senior manager of content marketing strategy at Intuit Mailchimp, and I'll be your moderator for today's session. The art of the opt in, the new rules of email and SMS growth, trust, and engagement. As marketing professionals, we've gotten really good at growing our lists. And in fact, our research finds that most email and SMS lists are growing at a fast pace. But there is a real challenge here. The engagement from your consumers and your audience is just not keeping up. So today, we're gonna take a closer look at one of the most used tools in our marketing toolbox and that is the opt in. And we're gonna look at how it's evolving. And more importantly, we're gonna share practical, real world ways to turn that first sign up into a high performing subscriber relationship. Now to better understand what's working right now, we partnered with research firm Ascendoo to gather data and insights, not only on how brands are building their list, but also what keeps subscribers engaged once they join. Now a few little housekeeping things to discuss. This session will be available on demand for you to rewatch. And if you're interested in diving into the specific findings of the research, check out the docs tab in Goldcast. You can download the full report. We have some regional insights for you there as well. And lastly, we want this to be interactive. We wanna hear from you. There is a q and a tab in Goldcast. Any question that you have during the presentation, submit them there. We're gonna save time at the end of our time together today and we're gonna do a live Q and A with our two experts. And speaking of those. experts, I'd like to introduce our speakers for today's session. So first up, we have Todd Lebo. He is the CEO of Ascend2, which is an independent research firm that helps companies like Intuit Mailchimp and other b b to b and consumer brands turn original data into actionable insights. Todd has a ton of experience leading these types of research studies across marketing and data and customer experience, and he is always translating the research into practical guidance for marketers like you. Todd, really happy to have you here. Thanks so much for joining. And then we also have my colleague, Savannah Williamson, who is a senior customer success program manager here at Intuit Mailchimp. Savannah really leads growth and retention initiatives that help our customers conversation. scale and be smarter. She joined Mailchimp through the acquisition of a pop up technology platform that we're so excited to have within our organization called amp. Io. And when she was there, she partnered with leading ecommerce brands to drive list growth and revenue, so she's well, credentialed you. today. Absolutely She has over fifteen this session. of experience in ecommerce study was based and she's worked both over 6,000 two c brands and alongside them. marketers she's really well rounded and has a great, perspective. Canada, The UK, Thank you, Savannah, and Australia, being here. New Zealand. We filled it back in October and November 2025. Yeah. So it's all very a good one. And with. that, I'm gonna step out of the limelight makes it especially Todd take it away that we were looking at both sides a little bit. into the research looking at methodology marketers is gonna anchor our conversation. their email it away, SMS list. and at the same time, how consumers are actually responding to those efforts. And when we compared those two perspectives side by side, that's where we got some really important, gaps that emerged, and we wanna talk about those today. First, we found that we're winning access, but we're losing attention. So let's really pause and talk think about that for a second because that's really a big shift. We found that marketers are growing their list faster than ever. 85% of email list are growing and over 80% of SMS list are growing. So that's good. So on the surface, it looks like it's very successful. And, you know, maybe we should just end this webinar now because I'm sure we're all very busy and have busy schedules. But we found as we looked at the data, that's not the entire story. Yeah. There's a lot more to the story. While this are growing for brands, consumers are having a different experience. 71% of consumers say that they're receiving more messages, but only about 40% say they're paying more attention. The majority say their attention is either flat or actually declining. So the work we're putting into growing our list falls flat if you are paying attention. Yeah. That's so true. I think what we're seeing is it's actually easier than ever to really grow a list, but it's harder to keep people engaged once they're on it. And a lot of that comes down to expectations. So if someone signs up and immediately starts getting messages that don't really feel relevant to them or come too often, you're gonna lose them pretty quickly. So it's not just about getting the opt in anymore. It's about setting up a relationship in a way that keeps people engaged over time. Yeah. That's really a good way to frame it, Savannah. This really isn't about list growth or the volume of new subscribers you can add to your list. It's about establishing a long term relationship with your audience. So if attention is the challenge, what does strong performance actually look like? When we look at conversion rates, most brands are clustered in the middle. But that there's this this small group, we found about 8% that are converting at over 20% rate. In the report, we've referred to this group as top converters, and we analyzed how they achieved this success. And what stands out is they're not going more. They're doing more things more intentionally. They're doing things more intentionally, especially at the opt in stage. So, Savannah, when you think about high performing programs, what's different in their approach? That's a great question. I think the biggest difference is that the experience feels more natural. So the opt in is aligned to what the customer is already doing. It doesn't feel forced or out of place. So instead of interrupting the experience, it feels like a logical next step. Yeah. That is an excellent point, Savannah. One thing that really is important to understand is what happens before somewhat somebody converts. And in this chart, it really helps show that. So how do consumers find brands so that there is an opportunity to opt in? We see that social ecosystems play a central role in discovery discovery and lead capture. 65% of brands use organic social and 61% use paid social to drive people to their email and SMS programs. And then you also have search driven and owned channels. 55 use paid search and 51% use a website or blog content. So when you step back, this suggests that multiple touch points across different channels are needed to drive audience opt in. So it's less of a single moment and more of a sequence of interactions. So consumers' winding story to opt in may look like this. They discover your brand on social, perform research about you on search, engage your website, and then eventually decide to opt in. And that's just one example. Savannah, how should marketers think about what about that from a practical standpoint? Yeah. I think the key takeaway is that your opt in strategy has to really reflect how people are discovering you. So if someone's coming from social, that experience needs to feel connected to it. And then if they're browsing your site, that's a completely different opportunity, and you need to treat it differently. So those unique interactions really influence how you start the opt in process with an individual. Yeah. And that's really the next question that we have. What is the right moment to ask? There's also a fundamental tension that starts happening in that opt in moment. Marketers wanna grow their list, so we wanna ask for more data and more opportunities to communicate with customers. But consumers want less friction. They want more relevancy and they want more control. And the opt in is where really that tension first shows up. You know, that's where conversion is won or lost and where trust is either built or broken. One data point that highlighted this tension is around data collection. You know, marketers need to collect need data. It's essential for personalization and a better user experience. The brands often ask for more data than consumers are willing to provide, creating unnecessary friction at that exact moment they're trying to drive sign ups. Nearly all pop ups request an email address, 83%, and most also ask for a first name and phone number. And that's a lot of data to ask for at one time. You know, meanwhile, consumers, they're only one to fill out at most two fields. 71% of consumers prefer actually one to two fields. So the question is for marketers, how do you balance that need for data with a consumer's willingness to share? Yeah. I think the key is just realizing that you don't have to get everything all at once. So many brands really try to collect way too much information way too early. But if you think of it as a start of a relationship, you can spread that out over time. So you're trying to earn the next step, not capture everything right up front. Yeah. So that tension we're talking about, let's talk about one of the more important visible examples of that, and that's pop ups. And, wow, we found out that marketers have strong opinions about pop ups. Rarely do we get overwhelming agreement with a survey question, but in this case, we did. 96% of marketers say that pop ups are effective and nearly half say they're very effective. Pop ups pop ups are one of the most consistently effective ways to drive opt ins. So, Savannah, the million dollar question is, what makes pop ups so effective? Yeah. The effectiveness of a pop up really comes down to relevance. A pop up that shows immediately before someone has even had a chance to engage with your site can be easy to kind of ignore or close because there's no context yet. The person hasn't built any level of interest or trust with your brand. So at that point, you're asking for something before you've really given them a reason to say yes. But one thing I do wanna clarify because I think there's a common misconception around timing, It's that those immediate pop ups are not always bad. It really comes down to the relevance again. So if a pop up appears right away, but it's clear, concise, and aligned with what the customer expects, it can absolutely work. But it's if it shows up immediately and, you know, like I was saying before, ask for too much information or doesn't clearly communicate that value, that's where you're gonna start to lose people. So instead of thinking strictly about when it appears, think about how relevant it is in that moment. What we found work much better is aligning your pop up to intent. So instead of thinking when should this appear, you're really asking, you know, what has this person done so far, and what does that tell me about their intent? So, for example, if someone just landed on your site, their intent is still a little bit low. Probably not the best moment to ask for commitment or a lot of personal information. But if they browse a few pages or spent some time on a product page, now you're starting to see that interest, and that's a much better time to kind of introduce an incentive or invite them to subscribe. So in each of those moments, the value needs to match the situation. Early on, it might be something light, content, or updates. Later, it could be something a little bit more tangible like a discount or exclusive access. So the pop up really isn't just a format. It's a response. Responding to what the customer is already doing. And the goal isn't just to show a pop up. It's to show the right pop up at the right moment delivering the right value. I love that. And that alignment between behavior, timing, and value is exactly what we see separating top performers from everyone else. And that really brings us up to the next important topic from the report which is trust. Trust is the backbone of email and SMS list growth, but it must be earned. Brands overwhelmingly recognize the trust fuels email and SMS sign ups. 94 say that's important and o and over half describe it as extremely important. Consumers confirm this through their need for clear apparent trust signals from brands before opting in. Only about 31% of consumers assume brands will handle their data responsibly. So what builds trust are what we call visual signals. Things like reviews, secure site indicators, and a clear privacy message. One way to think about your relationship with the consumer is that you're it's an exchange of value. Anytime you ask for information, the consumer ask, what do I get in return? So if you ask for data like their birthday, you should be very clear how that benefits them. How we ask also matters. For example, if you say, share your birthday so I can send you something special, now it feels like a benefit, not a data request. So think of that value exchange as a math equation. You add your ass should not exceed the value the consumer is receiving. But now we need to make this practical by asking, what does that look like on my forms and pop ups? I think clarity is one of the biggest opportunities here. So many forms are vague and don't clearly explain what someone is signing up for. And your pop up should really match your brand. You put so much thought and effort into building your brand on your website. Don't let your pop up be an afterthought. Our templates in Mailchimp allow you to fully match your brand with fonts, colors, imagery, even down to the button styles, to become one with your website. And we also include things like your logo and setting an opacity to the background so that users can still see your website behind it, and that's that trust signal that it's something that they can interact with. So design and being really clear about what they'll receive, how often, and why it's valuable to them can make a big difference. You know, I I learned early on in my career the statement clarity trumps persuasion. You know, you build trust with a clear offer so that an individual understands what they're signing up for. So for example, will it be easy to unsubscribe? Why do I need the information you're asking for? How will you use that information? Is how you are using that information of benefit to me? And how frequently will you email me. You know, spending time to make your offer clear is extremely valuable. And that leads us to our next opt in discussion, timing. We found that timing is another major gap in opt in strategy. Consumers are more likely to opt in during the checkout process or after completing a purchase. Those aren't the only opportunities. Consumers may also be open to opting in at an event, through a social media interaction, while engaged with your blog or content experience, and in other moments tied to interest or value. The challenge, most brands rely on static forms or immediate pop ups that trick that are trigger based on page load, not intent. And as a result, they miss these key opportunities to capture opt ins when consumers are actually ready. The bottom line is that brands often ask at times that are convenient for them rather than at moments that are meaningful to the consumer. So, Savannah, how should marketers rethink that? Yeah. Instead of thinking about one moment to ask, you can start to think about it as multiple moments across the journey. So for example, early on, it might be a newsletter or a content offer. After browsing, it could be a discount or incentive. Closer to that purchase, it might be SMS for updates or exclusive offers. And then at exit, you have one final opportunity. So instead of relying on a single ask, you're layering in those opportunities across the journey. And if you wanna take this even a step further, you can start layering in more advanced strategies like different pop ups based on traffic source or behavior. There's many interesting options that you can start to consider there. And when it comes to execution, simplicity really matters. So clear value, minimal fields, and a strong call to action, and most importantly, making sure that it aligns with where the customer is in their journey. That's great insight. It'll pop up best practices, and it really brings up the topic of the subscriber life cycle. And this is where the con conversation really shifts from acquisition to retention. As marketers, we find adding new subscribers to our list fun and exciting, but we often overlook or undervalue retention. But ultimately, having a long healthy relationship with your subscribers reduces churn and allows your list to grow, truly grow rather than just staying flat or experience only minimal growth. So when you look at what actually keeps people subscribed, two things really stand out. 56% say they say so stay subscribed when they're receiving valuable content or offers, and 40 to getting messages at a reasonable frequency. So it's not just about getting the opt in. It's about delivering consistent value at the right cadence over time. And when you start thinking about your list that way, it really changes how you approach growth. Savannah, we now keep we're now keeping subscribers import we're now I'm sorry. This is Savannah. We know keeping subscribers is important. How do we translate that into a life cycle strategy that can be put to practice? Yeah. I think of this in three parts. How you grow, how you engage, and then how do you build over time. So this is where we really start to shift how we think about the opt in experience. And instead of treating it as a single all or nothing moment where you try to collect everything upfront, you start to think about how to make that first interaction easier to say yes to. And one of the ways that we see brands doing this really effectively is through multi step experiences. So even with that initial opt in moment, you're not asking for everything all at once. You're breaking it up into smaller steps. And we often refer to these as micro commitments. Instead of asking for one big commitment upfront, you're asking a series of small, low friction steps, and there's a behavioral component to all of this. Once someone takes that first small step saying yes, clicking a button, and answering a simple question, they're much more likely to continue on in the journey of that pop up because people naturally wanna stay consistent with the actions that they've already taken. So instead of asking for email, phone number preferences all at once, you might structure it like this. Step one, a simple question or selection. Step two, email. Step three, phone number or any additional details if it makes sense. And then each step feels really manageable rather than overwhelming. And what's important is that the this doesn't replace the life cycle approach we talked about earlier. It really strength strengthens it because you're making that first interaction easier, which sets you up to build that relationship over time. I I totally agree. That's exactly what we see in the research. When brands reduce friction early, even within that first interaction, they increase the likelihood of a deeper engagement later. Your insight into the micro commitment takes me back to my time doing optimization training for a research firm. We called it micro yes methodology. Instead of asking for one big commitment upfront, you're guiding people through a series of small easy yes decisions. Yeah. So the mindset shift here is don't think of the opt in as one big ask. Break it into smaller steps, earn that initial engagement, and then build the relationship on from there. Great point. Alright. Let's shift into what marketers can actually go do with this. It's always helpful to figure out how to translate theory into practice. So, Savannah, where should marketers start? Yeah. I'd start with one of the most important shifts that we've talked about today, growing your list without increasing fatigue. What we see a lot of brands doing is equating growth with volume, more subscribers, more sends, more campaigns, but that's not what drives performance anymore. What drives performance is relevance. So instead of asking how do we send more, the better question is how do we make each message more valuable. Yeah. And this is really where that attention gap shows up because when relevancy goes up, attention follows. And when volume goes up without relevancy, that's where that engagement drops. Yeah. So if there's one thing to take away here, don't just grow your list, grow the value of your communication. And one thing that I would add here, and this is something that we see all the time, you can't just set your pop up up and then forget about it. Many brands will launch one version and kinda leave it running for months, and over time, performance starts to decline. So just like you would test your 80 subject 80 test your subject lines or your ad copy, you should be testing your pop up as well. You can test different offers, messaging, layouts, because your pop up is really just step one to that funnel. And if that's not optimized, everything that follows after that is affected. Yes. And, you know, quick note on, friction. You can't avoid it. We have to ask the right we have to ask for more information, but you can do it smartly with relevancy and proper timing. The data shows that top converters are more willing to ask for personal details and preferences than other brands. Example, 46% asked for birthdays versus 30% for the non top converters. So they're asking for very specific information. So strategically, friction can act almost as a quality filter while volume might dip asking for one high quality value preference such as interest can result in a higher quality list, and that's your goal. Yeah. Excellent point. And an example of how this would work. So say you're a beauty brand and you ask the customer in your pop up what's your skin type. That feels personalized. It feels helpful. And then in your welcome and automation, you can segment out by all of those skin types and include something like our bestsellers for dry skin, which they just told you that they have. Yeah. That's really a great example, but I you you mentioned automation as part of that process. What does that look like? This is where, you know, those behavior based flows really come into play. And the good news is that you don't have to build a complex system to get started. You could kind of focus on three key automation flows that make a really big impact. First being your welcome flow. That's like your first impression, really sets expectations, and builds early trust. Second being the reengagement. We know not everyone will stay active, and that's okay. But you really need to have that strategy of bringing people back, and that can recover a lot of value for you. Third is those nurture campaigns. So a nurture campaign may provide subscribers educational content, testimonials, case studies, how to videos. Each connection with the the subscriber should provide value, and that will continue to build that trust. And the common thread across all of these is you're responding to behavior, not just following a marketing schedule. Yeah. And that's where we see a big difference in performance, and this is a really cool stat. High quality list programs are about three times more likely to be fully automated. Yeah. So I always tell customers instead of thinking about campaigns first, start with flows and use automation. That's where consistency and relevance really come together. And, also, earlier when we talked about pop up forms, when using those, you want to always pair that with an automated welcome message, and not including one can be a really big mistake. Alright. Well, we don't wanna make a big mistake, do we? So alright. Well, our final discussion is about measurement because this is another area where we solve some interesting gaps. What stood out here is that there's nearly half of marketers are using list size as a success metrics, which means I mean, that makes sense because it's easy to measure. But when you look at metrics like revenue and conversion, that drops off to about a third that are using that as a as a success metric. So we're seeing that focus We're not focusing on growth metrics. They're focusing on growth metrics and less on performance metrics. And, Savannah, from your experience, how should marketers start rethinking that? I would move the thought process there from quantity to quality. So instead of just asking how big is our list, you wanna start to ask yourself how valuable is our list. So that means looking at things like the engagement over time, how much revenue is coming to your business from your list, and signals like unsubscribes or fatigue. So if you start seeing unsubscribes increasing, that's a signal. If engagement is dropping, that's another signal. And those signals tell you if your strategy is actually working. Yeah. So when you connect those metrics back to your opt in experience, that's where you start to see what's working and, you know, attribution matters. 62% of the top converters have high attribution confidence compared to just 31% for all others. So this provides that visibility into the data directly correlates with high conversion rates. Yeah. So digging deeper into your data is truly a game changer. Growth tells you that you're adding names to your list, but performance really tells you that you're building that value. Alright. I'll wrap this up with just a few takeaways from today and then we'll go to the q and a session. So if you have any questions, please ask them now. But here's four quick, takeaways from our conversation today. First, the opt in is the start of the relationship, not the end. Everything that happens after matters just as much. Second, trust, timing, and life cycle matter more than volume. It's not about doing more. It's about doing the right things at the right time. Third, high performance programs ask smart smarter, not more. They're reducing friction early, and they build over time. And finally, small changes here can have a big downstream impact. Even simple adjustments to timing, messaging, or form design can significantly improve performance. And hopefully, you're walking away with a few ideas you're thinking, we should try that. So with that, I'm gonna turn it over to Jillian to begin our q and a. Thank you so much, Todd, and thank you so much, Savannah. Yeah. So our pop ups can go on any. website. It's just a matter of how you're gonna to invite everybody who's Mailchimp. here live. Please put your questions through Shopify. the q and you are. a Shopify connected have, a great amount of expertise ups will automatically can once you connect your Shopify questions to Mailchimp. have about opt ins, other website, ups, and I'm talking. any other one, it's as simple, I'm gonna jump into some questions bit of code into the head. tag of your website, which, if you're looking at me like, first is a head tag? you. Anyone on your web team knows exactly website that is. pop ups just give them put code. on, They put it in there, do I actually you are off to the races the site? publish as many pop ups as you would like on that website. Yeah. That's a common misconception there that, you know, oh, this is gonna add to the load time of my site or this is gonna interfere with my site performance. And that's actually not the case at least for Mailchimp's pop ups, but I can. speak to. And really low, of those those pop ups, to your, site, I'm gonna throw this one don't you as well. load in pick your technical brain. the entire website, has loaded itself. put the pop up on the website. website is priority. you cross that hurdle. let that load completely in, slow down your website? and then our script, will load, in after that to deliver be thinking pop up. So there's really no chance the pop up might do to the, website. as you would say, where the site hasn't even loaded and all of a sudden you're seeing this pop up. We take care of that and understand that customer experience on your website is number one. Yeah. Yeah. That's a great strategy to leverage because tags are kind of your internal file folders in Mailchimp. Right? So if you wanna know someone who opted into your exit intent pop up, throw a tag on them. If you wanna tag all subscribers who come through your pop up as just pop. up subscriber, that's so great. a great way for you to know, too. So, definitely, have another can tag. those subscribers is coming in live. up through a pop up form. Savannah, this is also related to the product, so I'm gonna throw it to you, keeping you on the hot seat. Can I tag subscribers who sign up through a specific pop up? How does that work? Yes. So we asked. a question I'm gonna give you a break, Savannah. the level of confidence have a question their attribution. coming in here, So they had multiple options specifically for something. that, And, then we mentioned we, took the people who had the highest presentation of the research, in their attribution about attribution looked to see what they did differently. and and what we could is it and how we and how we define it. all the responses I know that was a big part of our methodology. what they're doing different from? others. So we, we asked a question know, people attribution had extremely then cut down the survey their. attribution, Can you talk a little bit more at them to see how they got that stat for this research? were doing differently than all the other people. Awesome. Hopefully, that that answers the question. Appreciate appreciate that, Todd. We have another question coming in, and this one is a little bit long. And and I love it because it's a really, really specific use case. We love getting questions like this. I'm going to try to summarize and put this, Sadat, I think you could definitely jump in. But, Todd, of course, if you if you have any, insights from the research, we'd love to hear your perspective. So this question is coming in from a business that is is is a music class, essentially. It's. an early childhood music education. company, We can kinda break that up into lot of families that are on this. email? list, So you've got this really attended customers class in the last couple of years. are fairly unengaged. now this person is asking about would. definitely recommend doing some sort of, how, should win back, be thinking about segmentation flow there. I think that we mentioned, that, earlier. continuing, to engage with this audience that hasn't specific segment often? of customers who, you see low engagement with some picture books soon. try and win them back. the scope way to win, them back, would be, like, just what you said. product. We're launching picture wanna engage. with those people, but being able sure if they'll be interested. try and win them back while of nuance, there, hey. We, have something new that you probably have heard about before share. is a great way to kind of pair those two strategies together. I think in a really important thing with win back strategies though is to make sure that once you kinda get the results from that and if you still have customers who are unengaged, just make sure that we tag them or segment them out because send continuing to send to that unengaged audience is only going to impact your opens, clicks, etcetera. We wanna be sending to those highly engaged contacts. Yeah. No. I was just saying I I think it's a great idea of of looking at your list at the different segmentations you can build because and once somebody you reengage them, then you should also have them going into, like, a new flow. So new automation so that, you know, now they've put their hand up, You know that they have an interest in this new product line, and now you have a place for. them to go because it can impact get more. engaged with you. Right? Like, that's on the other side of it. Todd, I didn't mean to cut you off. Please go for it. Yeah. Yeah. Good thing is that with insider pop ups, we have some rules and guidelines to make sure that we're not showing multiple pop ups on top of each other or back to back. So we wanna make sure that, again, customers' experience on your website is number one. But you can still layer it in through strategies. Yeah. Right? So if you have an. entrance pop up, Questions are flowing. that, then have can. have an exit intent pop up, one is definitely gonna you, show. if they take I balance pop up frequency leaving your website. annoying my visitors? And then other things question. like I mentioned about that today. traffic source. So maybe we have one that's specific to customers coming from your social media ads. Then we're gonna make sure that we're they're not showing any of the other ones that you have on site. So you can have multiple pop ups and you can have them fire frequently without that annoyance. It's just taking that step back of let me plan out this strategy, the most effective way. And I was also gonna say when you when you also hopefully download the research study, we survey marketers and consumers. So there's some information there on preferences that consumers have that you can look at that and start to build your strategy based on, you know, what consumers like or don't like about pop ups and how you can, strategically. I love that. And then all of that, in a way that's allow you to AB test. and learn. Right? You'll have more metrics on what's working, what's not working. Todd, go for it. Yeah. Everyone thinks ecommerce or, you know, retail is the number one for pop ups, but they can really be used across all industries. Precisely. Precisely. I think a great example for nonprofits another question leveraging those, getting interest I think people. is? So they're clearly interested in your organization, they're saying we don't, let's see how they wanna be. involved with your organization. So basically, Do they wanna a? nonprofit Do they just wanna stay in the know? they're asking, Do they wanna donate? use pop up forms they even wanna join, list? like, And and team? and how, there's some people who that? are so passionate, Savannah, and wanna actually I know you work. with customers all that's where you can in similar situations, so you have a lot a, lot of insights here. quick questions in your pop up form to learn know learn more about who is joining your list. And then you can use segmentation to be like, okay. I have this whole segment of customers who are interested in volunteering. Now I know when I have upcoming volunteer events, I can automatically send to those people because they told me that they were interested in that. So don't shy away from pop ups if you're not an ecommerce brand. They can be used across all industries. Oh, I was just gonna say you can use that micro yes strategy for any industry because it's taking this small steps, approaches of learning about their preferences, learning about their interest, and using that Micro Yes works in any industry. Amazing. Todd, go for it. Yeah. Yeah. So we have customers who have or they're running multiple sites all within one Mailchimp account. And the good thing is that you can connect, as I was just saying earlier, connect each of those websites to your Mailchimp account, Amazing. and then you can have pop ups across let's say you have three websites. two more can. have them across we're three. we are coming up on time step further, time here. you can have multiple And these are are, on each of, those websites. both a little bit you really have the flexibility tech. to do as many have a question want in. Can I use the sites that you manage in your Realchimp account. websites? So that's that's a great kind of push there. How does how does that work for you? Yeah. I had said, you know, you can't set. it and forget it. we love need, to continue to, optimize these. when there's so many rule of thumb is strategy. always checking tool at that two week mark. that. However, And then this is gonna be our our. final? question if you're not seeing. I'll throw it to you, Savannah. clear, Todd, if you have any ideas, after that to hear, your your it go for well. a month. Every business is different, we've alluded to this a few times both two in. the presentation, but also minimum, in q and a. testing Talking about AB testing, or even would see say is, Right? you know, So how do you recommend start. we go about, yeah, testing two weeks, our our you're changing to understand what's, working and what isn't understand? what customers on your website are really resonating with. And I'm talking even down to, like, the button color. Like, if you can really just, like, narrow in on small little things, they can really drive a huge impact. Yeah. That's great. Alright. Well, we really appreciate all the great so many great questions. So thanks to everybody in our audience here today. Some really great engagement. I think if there's one thing to take away from this research, it's that opt in success isn't necessarily about doing more. In fact, it's about doing the right things at the right time and being really strategic and testing and learning. Savannah is just one of of many people on a larger team that are just filled with expertise, and they're