Transcript for "Activating Your Shopify Strategy: Drive Repeat Purchases with Mailchimp's E-commerce Integration": Alright. It's 11AM eastern, right on the dot. So wanna get started. Hello, and welcome welcome to our webinar on how to get more out of your ecommerce business. I'm Lindsey Dillon, your moderator, and I'm very excited to be here with you all today. Like many of you on this call, I've spent many, many years working as a marketer with many of those years working on ecom businesses and all the fun exciting challenges that come with working on an ecom business. Especially this time of year when every second counts, I know you all are feeling it just as much as we are. And a lot of the role of marketing these days is ensuring that you have the right technology stack to grow and support your business. I've spent many hours on webinars just like this one, constantly evaluating the tools and trying to figure out how do I efficiently build my marketing engine. And especially in my past when I was leading marketing for smaller businesses, I know the questions that were always top of mind for me were, am I leaving money on the table because my systems aren't connected and they're not talking to each other? Am I actually using all the audience data I sit on effectively? Can I justify the cost of a more sophisticated tool, and will I need a specialist just to use it, or can I figure it out myself? We are all working really hard, but if we don't have the right tools and critically the right connections built to leverage your data, it's really tough to get ahead. And these are just some of the existential marketing questions that keep me up at night. I'm sure many of you can relate. But that's why we're here today. We're going to share insights on how to turn these real ecom challenges like automating proven campaigns, solving abandoned carts, protecting margins with discounts, and decreasing one time buyers or what I like to call the one and done, we're gonna turn all these challenges into real growth opportunities. And while today's topic focuses primarily on how Mailchimp connects and leverages Shopify data, the foundational learnings here can apply to many ecom stores and marketing platforms. So just because you don't use Mailchimp and Shopify yet, there'll be plenty to learn for you here. And we do hope you use Shopify and Mailchimp in the future. So, specifically, by the end of this session, you'll understand how powerful a unified data strategy between your ecom store data and a marketing platform can be for unlocking efficient automation, which frees you up from manual work and maximizes your marketing efforts and increasing customer loyalty and lifetime value through precision targeting and personalized email marketing. And as you can see, I'm not alone. I'm joined by two people here. I'm very excited to introduce them. These two are constantly thinking about how to solve these problems for you. We've got Lou Pan, our product manager for the Shopify integration, and Jenna Fitzpatrick, a product designer who spends her days translating customer needs into simple, powerful product experiences. So, Lou, as the product manager overseeing Shopify and Mailchimp integration, you hear directly from ecom businesses about their biggest hurdles. Tell us a little bit about yourself and the core vision behind the Shopify integration. Yeah. For sure. Thanks, Lindsay. And I'm excited to be here. So I've been at Mailchimp now for about three months. However, I've been building products in the ecommerce space now for more than a decade. And where most recently I was at Shopify, where I led product for Shopify shipping, helping merchants ship their orders faster and cheaper to their customers. And prior to that, I was at Bazaarvoice, a market leader leader in ratings and reviews as well as years in the agency world where I worked with merchants and partnered with Shopify to sell, migrate, and launch enterprise brands on the Shopify platform. From my decade in working with Shopify merchants, one of the toughest challenges that ecommerce brands face is finding new customers and keeping them engaged and keeping them coming back for more. So here on the Shopify integrations team at Mailchimp, like, our core mission really is to bring Mailchimp suite of intelligent marketing tools and Shopify data together and, you know, help these customers and Shopify merchants, help them launch the the the winning marketing strategies that they need in order to drive customer acquisition, grow customer lifetime value as well as what revenue and profitability. All while there's ensuring a seamless integration of data between Shopify and Mailchimp. We wanna make sure that we're helping these customers, you know, reach the right customer at the right time and in the right place. Thanks, Lou. We are very lucky to have you and your decade of Shopify experience with us here today. And, Jenna, as a product designer, you've spent countless hours with customers. In fact, I remember the very first time I met you, you had just come from a set of customer interviews and were really excited to share with me some of your learnings. So I know that you're very keen on staying close to our customers. Can you please introduce yourself and tell us a little bit about the guiding philosophy driving your design decisions? Of course. Hi, everyone. I'm Jenna Fitzpatrick. I've been at Mailchimp for five years now and in the industry for ten years. My day to day activities range from creating designs, interviewing users, evaluating user feedback, and figuring out how to solve some of the biggest problems in the integration space. Our philosophy is simple. Data is only powerful when it's actionable. Our experience on the ecom product team is centered on making the integration data from shores stores like Shopify a powerful marketing asset. We see integrated data from sources like Shopify as fuel for your marketing engine. To that end, we're heavily invested in enhancing the ecom user experience. We've we're focused heavily on making the connection process seamless so you can skip the hassle and jump straight into generating results. And we're obsessed with reducing friction so you can quickly launch that first automated email getting you immediate wins and helping you instantly prove that your marketing is driving real revenue. Ultimately ultimately, our team is driving towards deeper personalization and providing more of those done for you experiences that can empower merchants like you to grow instantly. Done for you is something that we say a lot around here as we know that our all of our customers are strapped for time, So we're always trying to find ways to help do their work for them, and we wanna make it easy for our customers to send their first email or their first SMS or even start their first automation. Thanks, Jenna. Something that you said really resonated me with me coming from my background of building marketing organizations at small businesses. You talked about the integrated data coming from the store as as fuel for the marketing engine. I think that's, like, a very tangible way to think about what we are all trying to do here, which is to activate the data we have and turn it into more powerful marketing. Couple weeks ago, the three of us got together to record this webinar. We're gonna play that for you now, and then we'll join you again at the end to answer your questions as part of a live q and a. So please make sure to post your questions in Goldcast using the q and a tab. We will have plenty of time at the end to answer all of your great questions. And just a reminder that by submitting a question as part of the q and a, you're acknowledging and agreeing that your name will be visible to the other participants, and you're providing this consent. So now with that legalese covered, let's get started. I want to start the session today by asking a question. When you all look at your business metrics, are you celebrating one time transactions, the one and done customers, or are you looking to build relationships that lead to a lifetime customer? A study was published earlier this year. I'm sure many of you have seen it. It was put out by the Baymorn Institute and it referenced, that the average abandoned cart rate for ecom is now sitting at over 70%. So we all know that the generic one size fits all marketing approach just isn't working anymore. That 70% statistic reflects millions in lost revenue. So the moment to connect your store data to your marketing platform is now. By seamlessly integrating your Shopify store with Mailchimp, for example, you can unlock rich customer insights that give you the power to not just recover lost sales, but to build a more resilient predictable business. Again, going back to that fuel your marketing engine with your store data. So, Lou, from your perspective, I'd love to hear what's the single biggest obstacle you see for online stores looking to break through to the next level? Yeah. So I actually got two for you. But first, let's acknowledge that ecommerce entrepreneurship is definitely hard. For most merchants, especially SMBs, they're wearing 10 hats and generally face two big challenges. The first is time. They don't have enough of it to execute the marketing strategies that they want. And the second is skill and expertise. They're sitting on a gold mine of valuable customer data, but they're really not sure what to do with it. And what is the right marketing strategy to leverage? My job here at Mailchimp is to eliminate that friction for customers and bring the right data and the right tools together in one spot and make it as easy as possible for them to find and keep their customers. And, Jenna, I know you've heard similar challenges when you're talking to customers. So how does your team work to address this? Lou is right. I've heard this time and time again over the years when talking to and interviewing our customers. Our goal is to simplify this process, making sophisticated data driven growth easy and accessible for the small business owner. So some of the ways we enable users is by having some of those done for you experiences like prebuilt segments, email templates, SMS templates, and automation flows. We want our customers to be able to dive right in even without a ton of marketing experience to some of our most complex features. That resonates with me completely. When I was running marketing for my start up, I knew that I needed things like the welcome automations, the abandoned cart flows, but I just didn't have that bandwidth to build them from scratch or frankly the the expertise. So I love this idea of a done for you experience. And speaking of, I bet you have a done for you experience that will help with that staggering 70% abandoned cart rate. Jenna, how does connecting your store data to Mailchimp directly help businesses recapture that lost revenue and then turn that missed sale into a future customer? Yes. So Shopify is one of our deepest integrations. We when you connect to your store, we gather comprehensive data including customer profiles, order history, product information, tags, and website behavior such as product and page views. This integration provides a rich understanding of your customers and their interactions with your store. The connection process is quick and we have a fantastic support team in case you run into any snags. It's also important to note that we encourage ecommerce customers to start on a standard or premium plan so that they can utilize our most valuable ecommerce features such as advanced segmentation and automations and advanced reporting. So going back to the pain points around not having either the time or the expertise, we have a ton of ecommerce specific prebuilt automation flows for users to choose from. And one of the most popular being the abandoned cart flow. In fact, that's the one we recommend users set up first. I'd love to hear a bit more about how a marketer actually sets that up. It all sounds wonderful. But if I was actually going to set it up today, can you help me kinda just walk me through that? What what does it take? What does that look like? Yes. Well, first off, you need to decide which abandoned cart flow you wanna try. I suggest trying our AI abandoned cart automation first. It will create an email for you and you can edit it from there or you can choose to automatically turn on the automation. There are actually several different automation flows for abandoned cart to choose from, and they're highly customizable. So some of the ways you can customize them include, being able to choose specific products to trigger the automation, setting the wait time for how long someone waits to enter into the flow. For example, if you set the wait time to one hour, a customer will start going through that abandoned cart flow one hour after abandonment. You can also send an email message or an SMS message or send both depending on your preferences. And both SMS messages and emails have template text to make it easy for you to draft your message. Also, our our pre prebuilt abandoned cart automations include steps like adding a tag to customer profiles when they make a purchase so that you can segment on that information in the future. I would encourage business owners to give a a small discount that expires in a short amount of time in their abandoned cart flow to get more customers to convert. So it sounds like Mailchimp gives a lot of options to customize and kind of walks you through how to do it. So that sounds super easy from a marketer's perspective. So it all sounds great. I'm gonna stick with you what for one more question, Jenna. But why do you think these pre built cart, automations, why do you think they work? Abandoned cart campaigns compel a customer to convert because they are delivered as highly personalized, timely reminders, and they are powered by your live store data through the integration rather than, like, a generic bulk email. I don't know about all of you, but customers expect to receive abandoned cart emails and discounts these days. If you're like me, you will intentionally abandon your cart to see if you get an extra discount. Think about how many customers might be waiting for an abandoned cart email or SMS to make their purchase. Plus, they make it easy for shoppers by linking back to their populated cart to complete their purchase. Yeah. I definitely am one of those folks who has learned a bit to gain the system. So it's it's clear that you and the team have really prioritized making critical automations very turnkey. And for those customers who have figured out a bit how to game the system, I'm glad that you're meeting them where they are. So I love how you walk a marketer through the steps, like, help them think, what is my segmentation? Where do I start the flow? When do I start the flow? I think that's all just really appreciated speaking from the marketer on on the other side of the platform. I don't know about you all, but I like to work smarter, not harder. So I was I'm wondering if you can share a different example of how a business could use one of the integration features to automate work that would have been a manual process before. Jenna, let's stick with you. Imagine you're running an online store. Your customer signs up and they receive a warm welcome email series automatically, complete with personalized product recommendations tailored to their interest. This not only helps build trust and encourage purchases, but also contributes to building your brand by showcasing your understanding of their needs. All while you're focusing on doing a million other things. This automation saves hours of work and ensures timely and relevant communication with your customers, ultimately enhancing the overall customer experience and fostering a strong brand connection. I love that. We all wanna save time. We're all wearing a million hats, So I definitely appreciate the deep automations, these done for you experiences, and what they can do to get those card abandon rates down, get those first customers in. So I wanna actually speak about how do we turn a one and done to a retained customer. So let's move the conversation a bit to retention. Now that we've converted that cart abandoner, how do we keep them? And I know one of the goals at Mailchimp that's talked about a lot is how do we help our customers achieve a significant portion of their revenue from retention marketing. So I wanna go back to you, Lou, and talk a little bit more about how leveraging customer data from an ecom store like Shopify through Mailchimp, how does this support a business in building and retaining, robust customer base? Yeah. Totally. First, I I love the themes about done for you and automations and helping customers get that first sale. But you're right, Lindsay. Retention is really important for brands on Shopify to achieve sustained growth of their business. Merchants use platforms like Shopify because they wanna own their brand. They wanna build a direct relationship with their customers versus, say, going through a marketplace. And growth isn't only about that first purchase. It's about getting customers to come back again and again and no more one and dones. Here at Mailchimp, my team is truck my team's goal is to make it super easy for customers to create those rich and relevant marketing experiences that keep customers engaged long after that initial sale. Like, both of you have mentioned, you know, data is the foundation for all of these things. And with our Shopify integration, we sync down customer behavior events like page views and cart ads, as well as store data like customers, orders, product catalog, and make all of that available for you in Mailchimp. With that data, cost Shopify merchants on Mailchimp can create, for example, advanced segments that they need in order to power the rich relevant automation journeys and or targeted campaigns that deliver those personalized messages to the right customer at the right time in the right place that help optimize conversion and repeat purchases. And what about you, Jenna? How does Shopify and Mailchimp work together to help businesses build and retain a customer base? Well, we support your growth strategy at every step. We start by helping you capture new potential customers whether it's through sign up forms or integrated order data. The sign up forms help capture potential customers information which then enriches the customer profiles on Mailchimp. And the order data is extremely valuable and that it allows us to know that what your customers are interested in and that helps us target them specifically in those emails. We then empower you to get granular with your audience by enabling advanced segmentation. This is where you pull in valuable data like Shopify tags and we automatically apply new tags as customers move through automated flows. Mailchimp can segment also like Lou said based off of website actions, like people who viewed a specific product. And finally, we help you draft compelling content. By working together, these features create a seamless experience that automates customer engagement and fosters loyalty, ultimately building a devoted customer base that feels valued and rewarded. We talked a lot about setting up and getting started. We've talked about key automations and done for you experiences. I do wanna switch gears a bit because I wanna talk about the new integration enhancements. I know you both were key members of the product and eng team that's just been heads down on these new integrations the past couple of quarters. And there's an entire suite of new enhancements that have just been launched to our Shopify integration, all based on customer feedback. So I would love to hear from you, Lou. What new enhancement are you most excited about, and how will it specifically address some of those customer pain points that we've all been hearing? Yeah. For sure. So we have a lot of things in the works, but two enhancements that I'm particularly excited about that launched recently and is related to that theme of data are are is our new Shopify s two s data integration as well as the marketing performance sync integration in Shopify. So let me ask you. Like, have you ever wished you could create personalized campaigns for your customers based on, say, the product or collection that they viewed, not just, you know, what a customer has added to cart or started a checkout on. The new Shopify s two s integration is a game changer for Shopify merchants using Mailchimp. This integration allows Mailchimp customers to access those granular customer behaviors, like what product did they or collection did they view and make that data available in Mailchimp so that you can create tailored segments, personalized automation journeys, and or campaigns to target customers based on those behaviors, ensuring that the merchant has all the tools to make sure they're top of mind for their customers and not have to wait until a customer either adds to cart or goes into checkout. Switching gears a little bit, you know, we mentioned lack of time as one of those major challenges faced by merchants. As part of that, switching between different platforms or apps for different workflows needed by SMB merchants is one of those things that takes up a lot of time, and it's the source of frustration for them. From a data perspective, it also prevents them from having a unified view of their business in one place. So imagine the amount of time a customer could save if they didn't have to switch between Shopify and Mailchimp, for example, to reconcile their store data with marketing performance data that lives in Mailchimp. So the good news is recently, we launched a new feature that syncs Mailchimp marketing performance data back to Shopify so that customers can now view Mailchimp marketing campaign performance natively and directly in the Shopify admin. This is huge because merchants can now contextualize how their marketing is doing and performing and their and the ROI alongside the broader context of their their ecommerce business all in one place. And this allows them to save time by eliminating the need to switch between platforms and apps as well as allows them to better connect the dots between their shoppers' behaviors and their the marketing strategies that they have in place to help them identify what's working, what's not, and what could be better. And I gotta ask you, Lou, as a nontechnical person, what does the s two s stand for? It's server to server events. So it's something that Shopify does provide, and we're just using that so that customers can get reliable behavior data that we know and it is trusted from Shopify into Mailchimp. That sounds incredibly valuable just to be able to ingest that shopping behavior into any of your campaigns that you wanna build out. So thanks for explaining that. For a business that has both Mailchimp and Shopify, but they haven't connected them yet, what would be your piece of advice you give them to get started and see a quick win? We're all about quick wins. Where do they start? Jenna, let's go to you. The very first thing I would do is set up a pop up form on my website. I would ask for an email first and say, if you put in your email address, you get 10% discount and then have a second step that says if you give me your SMS number, you get a 15% discount. Collecting that information upfront will help you grow your customer list so that you can market to these contacts. That's the key thing we wanna do is build your audience really quickly. So that's my piece of advice. Come into MailChimp, get your pop up form enabled, offer a small discount, and then set up a welcome series to target those brand new people and introduce them to your business. And, Lou, same question. Where does a business start with MailChimp and Shopify? Yeah. So from my side, my first recommendation would be for customers to take a look at audience segmentation. Like we mentioned before, we're sinking down a treasure trove of data from Shopify, things like customers, orders, products, as well as the behavioral events that we mentioned and making all of that available seamlessly in our integration. So segmentation is a great place for MailChimp customers to start exploring what data is available from Shopify, and it's also a great source of inspiration for the types of rich segments that could be created using this data. These segments then will become the foundation for ideas around what kind of tailored campaigns and automation journeys ecommerce customer could create in order to help drive conversion and grow their business. And if you don't know where to start and it's all seems a little overwhelming, not a problem. We have prebuilt segments that leverage Shopify data available for you to try right out of the box. I feel like there's a a couple of themes going on here. One is we keep coming back to this. Things are prebuilt. Things are out of the box. Things are waiting for you. They're done for you. And then, Lou, we keep talking about data and how we we want this rich Shopify customer data to power our Mailchimp campaigns. So it sounds like there's just so much on the platform to make it easy and extremely, turnkey to get marketers in and get that ROI that we're all looking for. So let's think future focused. What's a feature or capability on the road map that you believe will fundamentally change how businesses approach their ecom marketing? Let's go to you, Jenna. Yes. I wanna talk about unique discount codes. We're excited to give our customers a new way to drive conversions with unique discount codes right within your Mailchimp automations. For those of you that are not familiar with unique discount codes, it's different than, say, your generic shop 25 or free ship 25. Unique codes are awesome because they help your emails feel more personalized. They make your customers feel special. So each one of your customers is going to get their own unique code when they open their email or their SMS message or enter into your form. They also help with revenue loss because they're not going to be sharing a unique code on the website. And then on top of that, the team is working hard to automatically apply a store's branding to Mailchimp's brand kit upon connection. While this currently syncs logo and color palette, our goal is to rapidly expand on this, to ensure that all customer emails are effortlessly and consistently branded for you. Oh, I love that one. As a marketer who is constantly has the design team peering over my shoulder, making sure that things are on brand, I love that Mailchimp will help me ensure that they are. So, Lou, I know, you're responsible for the product road map. So these are exciting new features, discount code unique discount codes and brand sync. When are these going to be launched? What can you tell me about the timing? Well, funny you should ask because I'm really excited to announce that unique discount codes can be used in automation emails right now. So this is really exciting, and the team did a lot of work. But we just finished testing. We released this feature, and we are so excited for our Shopify customers to be able to now create new email automations and pull in these unique discount codes to convert more customers and save their businesses money. Soon to follow, we will also be looking to expand this feature into other areas of Mailchimp so that you can have unique discount codes in SMS messages and automation as well as forms. In addition to that, we wanna make it easy for customers to manage all the different types of unique codes. So we'll also be rolling out a discount management center so customers can save time by managing all things discount in Mailchimp in one place. Speaking of time savings, like Jenna mentioned, another exciting feature that isn't out yet but will be launching soon is the brand sync feature. For new customers, like, just to double click on what Jenna said, you know, ensuring their marketing messages align with their brand look and feel is so critical and, you know, is really time consuming to set up. With this new brand feature, we're excited for new customers thinking their Shopify stores with Mailchimp to have, by default, things like their logo, their cults added to the Mailchimp's brand kit, and it'll allow them to, you know, have these these assets default applied and help them get to sending their first campaign even faster. So stay tuned because, like Jenna mentioned, we are planning on building and expanding these features. Customers can already start to use discount codes today and, you know, keep an eye out for the brand sync that'll be coming soon. Well, that certainly sounds like enough to keep you all busy, but I do wanna just open the floor if there's any other road map features that you wanna mention here besides the unique discount codes and brand sync. Anything else, mister? Yeah. Like I mentioned, we have a lot of things, you know, going on here. But one feature that I'm really excited to talk about is what we're calling the back in stock experience that we're building to allow merchants to target a really high intent segment of shoppers with, you know, automated messages, email, SMS when out of stock products come back in stock and letting them know as as soon as possible to try and get them to come and and convert them to being a buyer. So, you know, as a merchant, inventory management is and making sure you have the right amount of products is really hard. And sometimes you do run out of stock. So in a way, that's a good thing because it means that customer demand exists and they wanna buy your product. So as a merchant, I wanna make sure I have a way for customers to let me know that they're interested in a product that they wanna buy but is out of stock. I wanna let them know as soon as possible when it's back in stock so that, you know, they're first in line to be able to go and buy that product as soon as it's available. This new back in stock experience that we have planned will allow Shopify merchants to do just that. All in all, this extends, like, the suite of capabilities that Mailchimp has for ecommerce customers to really help them capture these super high intent buyers that have indicated that they want this product and wanna know when it's back so they can go buy it right away. I love the idea of a back in stock automation. I actually think I just used this feature when I was looking at a pair of jeans and they're out in my size. So I just like to put my email address in and it's almost like my personal shopper will contact me as soon as they're ready. So it's something I leverage a lot as a shopper. I'm sure a lot of folks do. So so that's super exciting, and I'm glad that we were able to cover off on that road map item. We've covered a lot of ground today. For every business owner that's in our audience, we know time is your most valuable asset. So if they were to leave this webinar and do nothing else, what are the three most impactful actions that they should take with the Mailchimp and Shopify integration to start creating smarter, more personalized marketing that drives revenue? I'd love to hear from both of you. Let's start with you, Jenna. The first thing would be transactional email automations. So a lot of store owners don't know that it's useful to bring over your non subscribed contacts over to Mailchimp. But because even though they aren't subscribed, we can still send those contacts transactional emails like order delivered or shipping confirmation. And doing it within Mailchimp helps stick with that consistent brand feel. And then use product blocks. So you can use our product blocks and our product recommendation block within our email builder, and they instantly pull in live product data and images from your store, and they make your emails dynamic and relevant. And then the third is going to be collect phone numbers. Your business might not be ready to to do SMS marketing yet, but when you are ready, you'll have a list to start from. I think that's one of the biggest hurdles. So that's why I recommend setting up that, pop up form to include SMS. And if I was going to use the product blocks, where would I find those in the product? Those are in our new email builder. You'll see them when you're building out your email. You'll see little tiles. And if your store is connected, you'll be able to see them and use them and drop them into your email. Oh, that sounds great. I wanna make sure that we know where everything is in the platform so we can get the most utility out of all the great features. I also love the phone number idea. That's such a great recommendation because, like you said, even if your business isn't ready yet to start SMS marketing, at least you have all those numbers in your data arsenal for the day that you are. So I think that's a really great proactive recommendation. Alright. Lou, what about you? Three most meaningful actions. Alright. So I I think first thing for me is unify your data. You know, my recommendation would be connect your email marketing platform to your storefront as well as any other sources of customer data that you might have. Think, you know, a forms app or a CRM. The reason is because the more data you can efficiently bring together in one place about your customers, it'll save you time, and it'll unlock smarter marketing campaigns or strategies and opportunities. The second is use unique discount codes. You know, switching from static codes to unique codes in your automations, for example, will help your business protect profitability and accurately and allow you to accurately measure the performance of a specific campaign. The third is activate abandoned checkouts. In the ecom space, customers often don't buy on their first visit. You two are case in points. So making sure you have an abandoned cart journey turned on to reach shoppers and make sure your brand is top of mind is really critical for you to optimize conversion in sales. Pro tip, maybe offer a unique discount to give customers a little nudge or incentive to convert to being a paid customer. I love that. Alright. Well, thank you both. That brings us to the end of the recording. I'm gonna switch back over to our live q and a. Hi, everyone. We're back live. And in just a moment, we're gonna answer all your questions from Goldcast. Thank you so much for submitting them. There was so much great actionable information shared during this this chat, and we wanna make sure everyone leaves today in a position to use these learnings. So if you have questions, submit them. We'll answer as many as you can. And just a friendly reminder that by submitting a question as part of the q and a, you're acknowledging and agreeing your name will be visible to other participants and you are providing us with consent. So let's kick off with the first question. So it sounds like you sync over a lot of data from Shopify. What customer behavior events do you pull through to Mailchimp? What specific data fields can you segment on from Shopify to Mailchimp? I'll take this one. Thanks, Lindsay. You can segment, on purchase activity, product added to cart, checkout started, if a user submitted a search, if someone has viewed a page or a collection, if someone has viewed a product, the total number of orders, the average amount spent per order, and amount spent in total. So that's quite a few things, that you can segment by. We also, bring in all that other data around, like, orders and products and customers and tags and discounts that we also use throughout the the app. Thanks, Jenna. Mhmm. Next question. Love the unique discount codes. When would I want to think about using the unique discount codes versus a static code? Yeah. I I can take this one. I think, it depends. However, it depends on the business goals. But I think one one way to think about it is, you know, in the commerce world, it's very seasonal. Like, we have Black Friday, Cyber Monday coming up, you know, and then, you know, slower during the rest of the year. And one way to think about the difference between static and unique is around, like, hey. Am I is it a peak season push, or is it, like, something that I just wanna use, you know, over the course of the year? And one thing we've heard from customers is, like, during peak season, like, what's coming up? Like, the goal is, you know, mass reach. So, you know, I we've heard customers wanna use static codes because it allows you to create something a little more memorable for customers to to to remember what the code is, during, like, a peak season like now, versus, like, a unique code where, you know, the goal is more around margin and controlling profitability. And, you know, it's something that they wanna add to, like, an automation flow so that customers get that one to one unique code, that can only be used once. Thanks, Lou. I think that's great for marketers that have that optionality of the the big holiday 25 code that can go big and broad, and then those specific unique codes for very segmented use cases. Alright. Next question. Besides views and cart ads, what is one hidden or niche data point from Shopify that we should definitely use for segmentation to surprise or delight our customers? Yeah. I don't know if it's like a hidden or niche data point, but I think one thing that, you know, we've heard just working with customers is combining events and behavioral events could be something that's super powerful in creating, you know, really personalized kind of messaging that can delight customers. So, you know, and the and the idea is, you know, is aside from looking at just, like, product views or cart ads, you know, maybe combining, you know, those behaviors with something like collections views. You know, as a merchant, you know your catalog best. You know what goes well with each other. So combining, like, what product the customer actually has, like, interacted with plus, like, complimentary products in, say, a same or, like, adjacent collection, you know, could be something to help you create and suggest something that a customer might not have considered. Yeah. I think Jenna brought up a lot of different, data points that we bring over. So, yeah, product collection viewed or even, like, search submitted might be something that's kind of a surprise and delight. Maybe you're looking for something, you got distracted, you moved on to the other thing. Here's a, you know, a great time and place to remind you of what you're looking for. Love that. Alright. Next question. For the prebuilt welcome series, how much can we change the emails, like adding our own inside jokes or offers before it stops being the done for you experience and just becomes a hassle. Maybe, Jenna, that's a good one for you. Yeah. Of course. So our our prebuilt automations, like the welcome series, are set up with special triggers and, like, steps where and delays. So it's all kind of configured for you in this map view. So if you go into the automation or the prebuilt automation, you find that you don't like the the triggers and the steps that are in there, it might be best to look for a different one because, really, those prebuilt automations are set up to where all you need to do are tweak the emails. I think most of them have some generic copy in there where all you have to do is is use that copy and tweak the email to match your brand and the sentiment of what you're trying to send out. So, if you're trying to do more than that, with the automation, then it becomes not as done for you. But, you can also pull up, like, email templates and so forth so that the emails are are easier to design and get out, and, that makes it even easier and more done for you. So, yeah, the I would recommend checking, make sure you like the steps and everything. And you can change your email as much as you want. I think the goal is to just make them simple and to get your message across. Thanks, Jenna. But between setting up the shop the pop up form or discount, which is, Jenna, one of your tips, and checking out the prebuilt segments, which, Lou, I think that one was from you, which one gives small businesses the fastest revenue jump this week? Well, really, depends on your business goal. Right? So when you come into Mailchimp, are you needing to grow your customer list, or are you needing to drive revenue? So it really depends on that that business stage that you're in. Because if if you're needing to grow your list and, expand your outreach, and, I would recommend then doing the the pop up form. Right? But if you're really already past that stage and you have a decent amount of customers to reach out to, then I would say you're in that, drive revenue piece, and that's where those, prebuilt segments, would be more valuable and drive revenue. Sounds good. Thank you. So for our next question, we're gonna switch gears a little bit and talk about, reporting. So attribution is top of mind for me. Is there a way to see Mailchimp marketing performance in Shopify? Yeah. I I could take this one. I think, you know, running an ecommerce business, you're you're there's a lot of things to consider. So, yes, I think, as mentioned before, like, one of the things that Mailchimp does is push Mailchimp campaign performance data into Shopify so that you can contextualize how your marketing is doing in the context of the other ecommerce metrics that, you know, you care about for your business. You know, we do push the top line campaign performance into Mailchimp so you could see that in shop or into Shopify so you could see, that in Shopify reporting. However, you know, deeper reporting, and if you wanna deep dive into the campaign specific performance and get deeper there, we have, you know, more, reporting on the Mailchimp side. Alright. Thank you both. I think that is the end of our questions. So I hope that everyone has seen how bringing your store data and your marketing platform together can help you create smarter, more personalized marketing that saves you time and drives revenue. If you wanna learn more about the Shopify and Mailchimp integration, please check out our integration page. The link was just dropped in the chat. You'll find more resources and details on how to get started. We wanna thank, a massive thank you to our panelists, Jenna Fitzpatrick and Lu Pan, for your insights and expertise today. A huge thank you for everyone for joining us, and that's all for us, and have a great day.